Connect360
Analytical CRM for banks — driving revenue per customer through predictive analytics.
Client Overview
Connect360 is an analytical CRM built for banks to drive data-driven revenue decisions. We worked as Backend Engineers, building core CRM modules from the ground up — employee performance scoring, marketing campaign management within banking hierarchies — and handled on-premise deployments on bank servers along with API development and payment integrations.
Industries
Technologies
Status
The Challenges
Modeling marketing campaigns within a deeply hierarchical banking org structure.
Deploying on-premise into secured bank environments with limited tooling.
Designing a fair employee performance scoring system across diverse banking roles.
Maintaining performance with a MySQL data layer holding rich CRM history.
Solutions & Strategies
Core CRM Modules
- Built employee performance scoring with rule- and KPI-based evaluation logic.
- Designed marketing campaign management that respects banking hierarchies.
API & Payments
- Developed and maintained Django REST APIs for the Angular frontend.
- Implemented payment integrations into core banking workflows.
On-Premise Deployment
- Deployed onto banking servers with their own networking and security constraints.
- Set up update flows compatible with bank ops review cycles.
The Results
✓Key Achievements
- Helped drive measurable ROI gains reported by the product (cited at 300%).
- Employee performance and campaign management modules running in production.
- Successful on-premise deployments inside banking infrastructure.
- Maintained APIs powering a live Angular CRM frontend.
★Project Highlights
- Banking-grade on-premise deployments.
- Hierarchy-aware campaign management.
- Performance scoring modules used by banking teams.
- Django REST + Angular full-stack delivery.
Technologies Used
Frontend
Backend
Database
Deployment